Learn how to backup Google Analytics data before GA3 shutdown. Protect historical insights for informed decisions and website performance optimization.

Learn how to harness the power of BigQuery's raw data analysis, even without migrating to GA4. Previously exclusive to GA 360 users, sending raw events to BigQuery came at a high cost. Discover a workaround using Google Tag Manager (GTM) server-side tagging in our helpful how-to article.

Analytics aficionados may be tempted to take advantage of all the features that Google Analytics and Google Tag Manager have to offer. From events to channel groupings, custom dimensions, content groups, and recipes to the extra features in Google Analytics 360, the possibilities are seemingly endless. One may be inclined to jump right into Data Studio or Google BigQuery or to tackle more complex tasks such as custom form tracking and calculated metrics.